Sweepstakes winners to share videos, not speeches

When the winners of the Sweepstakes Awards are honored at tonight’s Keystone Banquet, the audience will see something different — videos from six of the seven honored newspapers.

“We wanted to embrace the changing industry,” said Melinda Condon, executive director of the Pennsylvania News Media Association Foundation.

In the past, editors from the sweepstakes-winning newspapers gave speeches.

Melinda Condon prepares awards that will be handed out at the Keystone Awards banquet Saturday night at the Wyndham Gettysburg/
Melinda Condon prepares awards that will be handed out at the Keystone Awards banquet Saturday night at the Wyndham Gettysburg/

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Tip sheet: What your readers are really telling you

See where your online traffic is coming from. Page views aren’t the only thing that matters. Try new things. Pay attention to trends.

Three panelists offered those suggestions and over a dozen more Saturday at the PSNE’s breakout session on using analytics to understand your online audience and inform how to engage with readers.

Most importantly, the message was that data and analytics are your friend. Here’s a look at all the suggestions mentioned during the seminar:

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Temple University student wins PAPME Scholarship

Avery Maehrer may currently be in Florida as a Walt Disney World intern, but he was honored Friday night in his home state of Pennsylvania.

As a recent Temple University graduate, Maehrer was awarded The Ralph Flamminio Memorial Scholarship presented by the Pennsylvania Associated Press Managing Editors during the 2015 Pennsylvania Press Conference in Gettysburg.

Maehrer said in a video acceptance speech played at the awards banquet that he couldn’t attend because he had just moved to Orlando to begin a post-graduate internship.
“I grew up in Allentown, and the Morning Call is delivered every day to our front door,” Maehrer said. “It was the first paper I ever knew, so to receive an award named after on of its former editors is very meaningful to me. And the scholarship is a huge help, as my student loan payments are quickly approaching.”

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Journalism, centuries old, looks to startups in the digital age

The executive director of the American Press Institute suggests that journalism businesses should think like a start-up as they strive to find ways to thrive in the digital age.

Tom Rosenstiel’s workshop, titled “Take a Closer Look at Your Audience,” began the Pennsylvania Press Conference Friday at 10 a.m.

“We [journalists] are in a declining industry and emerging industry at the same time,” Rosenstiel said.

Tom Rosenstiel, executive director
Tom Rosenstiel, executive director

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5 tips for a better resume

Here are five thing you can do to avoid the pitfalls of bad resumes, brought to you by Karen Testa – East Region Editor of The Associated Press. Follow her on Twitter at @testawong.

1. Do not use the word “passion” in your resume. Your passion should show through in your work.

2. Show your experience, not just the degree(s) you bring to the table

3. Do not put your GPA on your resume. Anything less than a 4.0 isn’t going to help you

4. Include your Twitter handle; employers look to your social media accounts to learn what kind of a person you are. (Side note: Keep your social media accounts clean!)

5. Tailor your objective to the job you’re seeking. Talk about what YOU can contribute, rather than what the employer can do for you.

Silent auction benefits Online Reporter Project internship

Game day suites for the Pirates,  an autographed Eagles helmet and chocolate and wine baskets are ready to be auctioned to benefit the Online Reporter Project. This silent auction held annually at the Pennsylvania NewsMedia Association Press Conference raises money that goes toward bringing interns in to work the conference. The Online Reporter Project provides great opportunities for college students to work alongside the experts in the field of journalism. This auction helps pay for the hotel stay and food for the interns. Continue reading Silent auction benefits Online Reporter Project internship